Today we are launching our ‘Responsive Websites Solutions‘ approach which focusses on getting the best for your business online. Aimed squarely at small businesses and sole traders, ‘Responsive Websites Solutions’ is all about putting businesses in control of their online presence, alongside support and advice from the miggle.co.uk team. Marketing agencies who are looking for online solutions to offer clients, as well as designers looking for a solution that helps them fulfil the technical parts of online briefs might also find this approach useful.

Responsive Website Solutions provide a number of benefits within a bespoke solution, but its based on the following seven premises:-

1. A functional website is just the starting point in running an effective business online. To run your business well you need to make decisions based on how people use your site and map these to your business objectives.
2. Your Frontpage is the window to your brand online. Its sales pitch and mission statement in one go. It needs to direct traffic to other areas in your site. And it needs to present reasons to want to make your audience return on a regular basis.
3. With a good search engine optimisation strategy, any page on your website could be a potential customers first experience with your brand. So brand and navigational consistency are key. A solid navigational structure will give the user a clear idea of what to do when they have finished with the first page on your site they encountered.
4. Keeping clutter-free is key. Site copy, design, hierarchy, content, promotions and advertising all need to be finely balanced, in line with your overall site and business objectives.
5. Integration with proven tools and networks will help drive relevance and therefore improve audience usage and your site’s ranking with search engines. Incorporating ‘Add to Google/Yahoo!/Live’, ‘Post to del.icio.us/Facebook/reddit’ etc., as well as syndicating your content on other networks with big audiences are all part of this.
6. Site search is fundamental. People use search to navigate the internet. Give them the opportunity to navigate your site like this as well.
7. Every user is different. From their own abilities, level of experience, how they access your site and their level of engagement with it. How your site manages different user needs will determine its success. Also, its important that you let your users know how you will use the data you derive from their visit, as well as what you expect from them. Having a good privacy policy and terms of service is key to this.

If you’ve got an up and coming web project and would like an informal chat, feel free to get in touch.

This entry was posted on Wednesday, January 2nd, 2008 at 12:19 pm and is filed under Brighton, miggle, CMS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.